Empathy’s Role in Experience Design

December 11, 2018 Jack Newcombe

Let’s be honest, ‘empathy’ as a word is overused and over-hyped in the design space. Much like ‘disruption’ and ‘innovation’, perhaps. Even though we might see the concept of empathy as a little worn, this doesn’t mean it is insignificant or irrelevant — its very much alive. Although creativity and expression are important during the design process, this shouldn’t be the main…

Fitts Law The secret to an intuitive UX?

December 11, 2018 Jack Newcombe

There’s no denying it, design is a key factor in helping brands to differentiate and become more competitive. UX is the backbone for enhancing consumers perceptions, emotions and responses to a company’s product, system or service. Good design: Enhances brand loyalty, creating an emotional connection through meaningful and relevant experiences, drives consumers intent to purchase, bridging the gap between products…

4 UX Design Trends to Look out for in 2019

January 10, 2019 Jack Newcombe

As UX designers, it is vital to keep up-to-date with the latest trends in the industry, as technology continues to cause major disruption. Two technologies that emerged in 2018 and will continue to grow in 2019 are voice-based technology and augmented reality. Voice-command We’ve seen a rise in smart-home devices such as Amazon’s Alexa and Google’s Home, with the technology…

AR: The greatest innovation for UX design?

February 12, 2019 Jack Newcombe

From science-fiction to a science-based reality, Augmented Reality (AR) has come a long way in recent years. Until recently, high costs meant designers could only dream of using AR. We are now seeing it appear everywhere, even on our mobile phones. AR works by adding information to the users current environment, with the intention of making an activity or experience…

The importance of storytelling in branding

July 26, 2019 Jack Newcombe

The internet has become a playground for instant gratification and convenience, therefore the feeling of humanity is becoming more scarce — so having a human touch in today’s digital world is a huge premium. The simple fact is, for a business to survive they need to connect with their audience, pull at their heartstrings and engage with them on a deep level. How do…