As UX designers, it is vital to keep up-to-date with the latest trends in the industry, as technology continues to cause major disruption. Two technologies that emerged in 2018 and will continue to grow in 2019 are voice-based technology and augmented reality.
We’ve seen a rise in smart-home devices such as Amazon’s Alexa and Google’s Home, with the technology truly revolutionising the way we live. The only way is up, with the industry forecasted to be worth $18 billion by 2023. In terms of voice-command searching, the majority of searches performed in 2018 were driven by a user’s intent to act. The continued advancement in customisation and navigation will influence the popularity of voice-command technology, whereby 50% of all search engine queries are to be voice performed by 2020.
The main goal for UX designers is to cater for individuals trust and assurance when creating digital experiences. Augmented reality has began to take-off and has been influential in the replication of our human interactions within the digital interface. Industries such as ecommerce have began to implement AR-based apps, whereby customers can experiment with their products and see what they look like before purchasing. This technology is set to advance and in 2019 we can expect to see applications that will provide physical interactions and will be able to anticipate the individuals next move or query.
Goodbye on-screen buttons
Throughout 2018 we have seen on-screen buttons begin to disappear within many mobile applications, to be replaced with gesture-based controls. A huge example of this is Apple’s iPhone X, which ditched the famous physical home button. Pulling, pinching, swiping, scrolling — all of these tiny movements allow us to connect with interfaces and are becoming more and more common. As a designer, it is crucial that we keep the user interface and user experience parallel during the design process. It’s important that we get these gestures right — as noted by David Rose “gestures are generation-specific. When asked to signal turning up the volume, some people twisted an invisible knob, but most under 30s made a pinching gesture”.
Personalised User Experience
2018 has already seen a surge in personalised user experiences, of which Netflix is a massive player. It’s obvious, the customer prefers interfaces which are personalised to their convenience and tastes. As mentioned by Accenture, “33% of customers abandon business relationships because personalisation is lacking” — that is huge. As designers, we need to realise that personalisation is dynamic, whereby it is constantly learning and adapting to the consumers needs and wants. By incorporating personalisation into the user experience, we can constantly offer useful products, services or content to the consumer based on their characteristics and behaviours.
Technology is going to continue disrupting the UX landscape, so here at iNQ we always keep on top of these trends so we can deliver digital products which match seamlessly with our consumers intentions.
iNQ is a human centred agency that builds beautiful products. Learn more about our design process here